Built for Horeca only. Not just another generic AI tool.
You upload real content. We write captions, you swipe to approve, we publish to Instagram, Facebook and Google Business Profile. No AI-generated photos. No agency invoice. Launching soon – the first venues get half price for 3 months.
Free to join – no commitment, no spam.
@the.eatery This morning's cod came straight off the Lofoten boat – brown butter, lemon, crisp skin. Three tables left this weekend. Link in bio if it tempts you.
#localfood #tonight #cheflife
What you already know
And yet you or your manager are grinding out Instagram posts on Thursday evening. Or you've stopped posting altogether.
The question isn't whether you should post more.
93%
read online reviews before choosing where to go
58%
follow at least one restaurant on social media
94%
have avoided a business because of bad reviews
Sources: BrightLocal Local Consumer Review Survey · Toast (2024) · ReviewTrackers
Your guest scrolls past hundreds of posts every day – and stops on just a handful.
A few of them decide where she eats tonight. Are you one she stops on?
You can't control the algorithm. You can control how often you show up.
A feed that's alive
You send the photos. We turn the rest into a feed as alive as your venue really is – without you touching a template or an agency.
Real photos. Captions in your voice. Published while you run the place.
Run the numbers yourself
Include everything: making posts, replying to DMs, comments and reviews, and planning the week.
Hours saved per month
27h
= time worth €12 960/year
An agency charges €800–1,500/mo for the same. Pro pays for itself at about 2 hrs/week saved.
How it works
01
A photo or video from your phone. Of the food, the drink, the chef, the atmosphere – anything.
02
We write a caption in your voice with a booking link and hashtags. Swipe right to publish, left to discard.
When did you last have a waffle that was actually fresh – not defrosted? Sun's out, the iron's hot, the sour cream's real. We're at it 'til two.
03
Auto-published to Instagram, Facebook and Google Maps. You get a weekly SMS report every Friday.
SMS · Friday
Week 23: 4 posts published, 1,240 views, 18 new followers. Strong week.
Never AI-generated photos. Never content that isn't yours.
One overview
ProInstagram, Facebook and Google Business together in one overview. Followers, posts and reviews across every channel – without logging into five places.
Everything you've built, right where you manage it.
Latest posts
While you run the place
New reviews and comments land in one place. We draft a reply in your voice – you approve with one tap. No unanswered guests, no juggling your phone.
"Best pizza in town. Definitely coming back!"
Suggested reply
Thank you so much, Mari! That means a lot – we can't wait to see you again.
Comment · Instagram
Are you open on Sunday?
Yes! We're open 12–8 all weekend.
The tourist economy
Cruise ships in the fjord, full terraces, a line out the door. A German leaves a review. A Spaniard comments on your photo. A French guest sends a DM. Most places do one of two things: nothing, or they reply in Norwegian the guest can't read.
A guest who gets no answer moves on. A guest who feels seen remembers the place.
SOMESimplify recognizes the language on its own. You see the review translated in your inbox, and the AI reply is written in the guest's own language – German to the German, Spanish to the Spaniard. Every reply is an engagement signal, and engagement is reach. Out to the tourist's own network back home, too.
Replies automatically in
You can't choose which language the guest writes in. You can choose to answer in it.
Available on Pro
What you actually get
30+
Languages
AI translates and replies to tourists in their own language – automatically.
Up to 3×
More reach
Consistent posting beats single viral posts – usually.
49%
More sellouts
Half a star higher rating → restaurants sell out 49% more often (UC Berkeley).
14 days
To first results
First post live 4 minutes after onboarding. Results within 14 days.
Social media for venues must be authentic, or trust evaporates.
We only use material you send us. You own all content produced.
Publishes directly to
“I built SOMESimplify because I saw too many great venues with a dead feed. Not because they're lazy – because they have a business to run. You send the photos. I've built the rest.”
We haven't launched yet. The first venues are coming on now – so there are no customer logos here yet, just a promise we intend to keep.
Three plans
Start
1 location, basics
All the content you need
Photos and video for Instagram, Facebook and Google Maps.
AI captions in your voice
Sounds like your venue – not a chatbot.
Your link in every post
Menu, website or table booking – always included.
Pilot price €125/mo first 3 months
Pro
1 location, all features
Everything in Start
1 location, all features included.
Live analytics dashboard
See reach, clicks and estimated ROI – in real time.
Google Maps insights
Views, calls and direction requests – see where guests find you.
Pilot price €175/mo first 3 months
Chain
Control, brand, continuity.
Everything in Pro
For every location – nothing held back.
Full role management
Admin, local manager, staff – precise control of who does what.
Live chain dashboard
All venues, all numbers, one screen.
Minimum 3 locations. Pilot discount negotiated individually.
Contact usAll prices excl. VAT. No commitment. 14 days free.
Early access
Be one of the first to test. We'll get in touch when the pilot launches. Early venues get pilot pricing – half price for the first 3 months.
More venues?
Questions you have