SomeSimplifySocial media for restaurants, cafés and everyone in hospitalityYou shoot it. We write it. You say yes.
Posts for Instagram, Facebook and Google, and replies to reviews, comments and messages.
Home in the app, at our demo location: today's drafts and replies, ready for a yes.
Why it matters
Guests check you online before they visit
They see your photos, your replies and how recent it is
Guests see your latest photos, whether you reply to reviews, and when you last posted. If your feed is quiet, many move on.
See what the app doesEngagement gets you seen
When guests like and comment, their friends may see it too. The posts we write ask guests a question that's easy to answer, and every reply keeps the conversation going.
Try replying to a reviewYour food sells. We write the words.
You take the photo or video, we write the post for Instagram, Facebook and Google.
How we work with restaurants
A few minutes a day.
- Your photos
- A draft in your voice
- You say yes
Nothing goes out until you say yes.
One photo, a finished post
Snap the dish, and the caption is ready in your voice.
Every review answered
Every review gets a reply ready, five-star ones included.
Replies in your guest's language
A guest writes in German, you read English, and the reply goes out in German (Pro).
Try it with your own location.
Type the name of your location. We make a post from one of your photos, a reply to a real review, and a reply to a guest writing in another language. Free, no sign-up.
What we never do.
- Post anything you haven't approved.
- Make photos or videos for you. The photos and videos are yours. The app drafts the caption, and you approve it.
- Make up offers in your replies to guests.
From €250 a month.
Excl. VAT. Try it free for 14 days, no card, cancel anytime. If we don't deliver as promised in the first 14 days you pay for, you get your money back.
Questions
Do we have to write anything ourselves?
No, but you can. Type keywords when you add your content, like “taco night Friday”, and the caption is built around them. Not sure what to say? Turn on “Let the app ask you”, and it asks 1 to 3 short questions before it writes. The caption only uses what you said and what is in your brand profile and menu.
Why does social media matter for a restaurant?
Many guests check a restaurant on Google Maps, in reviews and on Instagram before they decide. When guests like and comment on a post, their friends may see it too: Meta says how many of your friends liked a post is one of the signals that decides what Facebook shows. Regular posts and replies give you more chances to be seen.
Does replying to Google reviews help?
Yes. Google says replying to reviews shows you value the feedback, and that positive reviews and helpful replies can help your business stand out. A complete profile and more reviews also help local search visibility. Source: Google Business Profile Help (support.google.com/business/answer/7091).
Who makes the photos and the caption?
The photos and videos are always yours. The app writes a draft caption, and you approve it before anything goes out. We fix the light and straighten crooked photos automatically, and you can always choose the original.
What do you check before anything goes out?
We never write ads for alcohol, in any country. Captions and replies never promise anything you have not said. Replies offer no discount or refund unless you asked for that offer, and never free food. A post you approve yourself can include a discount or a refund. In replies to guests, we check allergens against your menu. You are always responsible for what gets published.
What if the guest writes in another language?
On Pro, the reply is written in the guest's language, for reviews, comments and messages. You see an English translation underneath, so you know what you're approving.
What if we want to cancel?
Cancel the monthly plan any time, and it takes effect from the next billing period. The annual plan is paid upfront for 12 months at a time and is never renewed without notice. Prepaid time is not refunded. Your content stays yours, and you can download everything whenever you want.
What does a quiet feed cost us?
What does a guest find when they look you up tonight? In the US, 41% of diners have used social media to decide where to eat, and among Gen Z it is 67%. You can't control the algorithm. You can control what they find.
Source: TouchBistro 2025 American Diner Trends Report (The Harris Poll, 1,500 US diners, 15–25 Oct 2024, margin of error ±3%). US figures.
Do you get our voice right?
Your voice is built from what you tell us in setup and from every caption you approve. You read everything before it goes out, so what gets posted always sounds like you.
I built SomeSimplify because I saw how much time owners spend on social media instead of on their guests. If you have questions, I answer them myself.