Built for hospitality. Nothing else.
Get your evenings back. Social media that actually fills tables.
Five minutes a day: you take a photo, the caption is ready, you tap yes, and it goes out on Instagram, Facebook and Google Maps.
30 seconds, no login. We find your Google profile and write the reply to a real review.
- Data stored in EU
- No commitment
- No spam, never resold
Try it with your own place
See what we would have replied to your guests yesterday.
Type the name of your place. We find your Google profile, pick the review that needs a reply most, and write the reply while you watch. Thirty seconds, no sign-in.
We only read what is already public on Google. Nothing is sent to the guest, and we store nothing about the place.
The reply shows up here.
Real place, real guest, real text. Not an example we made up.
What the silence costs
You run a venue. You don't run a content agency.
And yet you or your manager are grinding out Instagram posts on Thursday evening. Or you've stopped altogether, and your Google profile sits there with reviews nobody has answered.
The question isn't whether you should post more.
- How much does it cost you to let social media lie dead for another 12 months?
- How many guests go to the place next door because their feed looks alive and yours looks empty?
- What have you paid an agency that gave you stock photos and generic 'Welcome to the weekend!' posts?
45% of diners have tried a restaurant for the first time because of a post the restaurant itself put out. 21% say a post can also put them off. A quiet feed leaves you out of both.
- 93%
- read online reviews before choosing where to go
- 58%
- follow at least one restaurant on social media
- 94%
- have avoided a business because of bad reviews
Sources: BrightLocal Local Consumer Review Survey · Toast (2024) · ReviewTrackers · MGH Advertising (2019), 1,069 US diners, margin of error 3%
Google itself says the number of reviews and your average score affect how high you rank in local search. How much weight it carries they don't say, but the direction isn't disputed.
A guest googles you before deciding. You can't control the algorithm, but you can control what she finds.
What being seen costs you today
12,000 kr
a month. That is what a Norwegian agency charges to post and reply for you.
Up to 8,510 kr back in your pocket. Every month.
And the photos are yours, not the agency's stock images.
No agency, just your evenings?
364 hours
a year. Of your time.
At €40 an hour that is €14,560 a year. The rate is our assumption, the hours are yours.
Agency price: Elevera, social media price guide 2026. General Norwegian SMB rates for content and replies, not hospitality-specific. The figure at the top is the top of the range.
How it works
Three steps. Five minutes. Done.
1. Upload
A photo or video from your phone. Of the food, the drink, the chef, the atmosphere, anything.
2. Tap yes
The caption is ready in your voice, with a booking link and hashtags. Good enough? Yes, post it. Or ask for a new angle.
3. Published
Your content queues up and goes out to Instagram, Facebook and Google Maps on its own. You can get a weekly SMS report every Friday.
Never AI-generated photos. Never content that isn't yours.
Ask your AI
Your place, run from Claude or ChatGPT.
Already using an AI assistant? Connect it and ask where you are: what's waiting, who hasn't had a reply, draft something for tonight. You say yes, it goes out. Nothing goes out without you.
Works with Claude, ChatGPT, Cursor, Codex and VS Code. Part of the Pro plan, and the trial has it too. Turn it on under Settings → Connect AI, and access can be revoked at any time.
Everything about the AI connection →Guests get replies
Even the angry ones. Even at eleven at night.
Reviews, comments and messages land in one place. The reply is ready, in your tone. You read it and tap send.
Google, Instagram and Facebook. Nothing is sent without you.
A feed that's alive
This is what your place looks like when it actually shows up.
You send the photos. The rest becomes a feed as alive as your venue really is, without you touching a template or an agency.
Real photos. Captions in your voice. Published while you run the place.
Everything included
One tool. Your whole venue.
You do one thing: upload photos and swipe to approve. The rest runs on its own.
The content
Captions in your voice
Sounds like your venue, not a robot. Never AI-generated photos.
One upload, every channel
You approve once. It goes out on Instagram, Facebook and Google Business Profile.
Bulk upload
Up to 30 photos at a time. Each one gets its own caption and its own slot in the calendar.
Your guests
Reply to everything
Reviews, comments and messages in one place. The reply is drafted for you, you edit and publish.
Your guest's languagePro
They ask in German, they get German back. Whatever language your guest writes in.
Digital menuPro
Your menu online with photos and its own address. Change a price and it updates.
QR for reviewsNew
A card on the counter or the table. Guests scan and land straight in your Google review.
The rhythm
Recurring eventsNew
Thursday quiz, Sunday roast. Set it up once and the draft is ready every time.
Seasonal reminders
Christmas parties, confirmations, long weekends. You get a heads-up before it hits, with the caption ready for the occasion.
Planner and Fill the week
The whole month in one view. Fill the week spreads your approved drafts across free days, at times that suit the content.
Your venue
The searches that found youComing
The most common searches that showed your Google profile last month. So you know what guests are actually looking for, not what you assume they are.
Story highlightsNew
Ready-made covers for the highlight circles on your profile.
Private hirePro
People search Google for a private room, they don't stumble on it in a feed. A party of twelve is a planned purchase, not an impulse visit.
Weekly report and Panic Button
Your week's numbers by SMS every Friday at 9, plus one button that pauses all publishing.
Never AI-generated photos. Never content that isn't yours.
Social media for venues must be authentic, or trust evaporates.
We only use material you send us. Your photos and videos stay yours, even if you leave.
- ✓GDPR compliant. Data stored in the EU, AI processing in the US under EU standard contractual clauses.
- ✓No commitment. You cancel yourself in the billing portal whenever you want.
Built for
“I built SOMESimplify because I saw too many great venues with a dead feed. Not because they're lazy, because they have a business to run. You send the photos. I've built the rest.”
We haven't launched yet. The first venues are coming on now, so there are no customer logos here yet, just a promise we intend to keep.
Three plans
Pricing that fits your venue.
Start
1 location, basics
About €8 a day
- →
All the content you need
Photos with captions in your voice. They go out to Instagram, Facebook and Google Maps.
- →
Your link in every post
Menu, table booking, directions. Or your job ad, because the people following you are also the people looking for work.
- →
QR codes for the counter
Guests scan and land straight in your Google review.
- →
Weekly report and Panic Button
Your week in numbers by SMS every Friday. Plus one button that pauses all publishing.
Pilot price €125/mo first 3 months
Pro
All features. One venue.
About €12 a day
- →
Everything in Start
Everything from the Start plan, for one venue.
- →
Your own AI assistant
Connect Claude or ChatGPT to your venue. Ask what to post, and let it add drafts you approve here.
- →
Google Maps insights
Views, calls and direction requests. See where guests find you.
- →
Replies already written
Reviews, comments and messages with the reply drafted. You edit and publish.
- →
Daily content coach
Hints based on weather, day, season and how long since you last posted.
Pilot price €175/mo first 3 months
Chain
Control, brand, continuity.
About €10 a day, per location
- →
Everything in Pro at every venue
Each venue is set up as its own account with full Pro functionality.
- →
Full role managementComing
Admin, local manager, staff, precise control of who does what.
- →
Chain dashboardComing
All venues, all numbers, one screen.
- →
Ads that sellComing
Boost the best posts automatically on Facebook and Instagram.
- →
Dedicated contact person
Priority support, the same contact through your whole onboarding.
Minimum 3 locations. Pilot discount negotiated individually.
Contact usA Norwegian agency charges 8,000 to 12,000 kr a month to post and reply. Pro is €349.
Based on published Norwegian agency price guides (Elevera, 2026).
All prices excl. VAT. No commitment. If we don't deliver as promised in the first 14 days, you get your money back.
Every plan works with Claude and ChatGPT.
Early access
Launching soon. Secure your spot.
Be one of the first to test. We'll get in touch when the pilot launches. Early venues get pilot pricing, half price for the first 3 months.
- Data stored in EU
- No commitment
- No spam, never resold
More venues?
Built for chains and agencies too.
From the blog
What we have learned, written down.
September 11, 2026 · 5 min
Your Restaurant in Claude: 8 Things You Can Ask
Once the assistant can see your venue, the questions change. From “write a caption” to “what is waiting, and what should I post this week?”
September 8, 2026 · 4 min
How to Connect Your Restaurant to ChatGPT or Claude
Ask the AI assistant you already use what is waiting at your venue, and let it draft posts you approve. Five minutes to set up.
August 20, 2026 · 7 min
What You're Paying a Social Media Agency for Stock Photos
A stock photo of someone else's plating. A caption that fits any restaurant. That's your social media agency's cost – versus your own photos and words.
Questions you have